What does Law Promo's Internet Legal Marketing include?
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Our Internet Legal Marketing strategies encompass many different aspects of online marketing including Search Engine Optimization, pay per click advertising, blogs and pod casting. These elements, combined with a state of the art website, will dramatically increase traffic to your site and your overall exposure on the web.
Search Engine Optimization, or SEO, is the most crucial ingredient of your Internet legal marketing strategy, pushing your law firms' ranking in your specific practice areas into the top of the major search engine sites. SEO involves minor alterations to your legal website, selecting keywords that will generate targeted traffic, continually researching search engine algorithms and policies, and most importantly understanding your goals. Our proven marketing strategies and SEO expertise will give you an effective and results-driven presence on the web. Pay per click advertising, or PPC, is also an effective way to reach potential clients, utilizing the same keyword targeted searching techniques on a pay per lead basis. PPC creates the opportunity to ensure placement of your ad without necessarily investing a large amount of your marketing dollar, making PPC an extremely attractive option and one that your firm should not ignore as a potential marketing technique.
Having a Law Promo law blog or "blawg" is another excellent marketing tool for you and your law firm. Your blawg is a database-driven tool that not only allows your law firm to establish itself as a reliable, helpful authority on particular legal subject matters online, while also significantly elevating your search engine rankings. Another way Law Promo can increase visibility for your law firm is through podcasting. 14.8 million adults in the US downloaded an audio or video pod cast in the last month. Pod casting is one of the fastest growing technologies today, it allows for potential clients to download your multimedia content in a portable format that can be listened to 24 hours a day, 7 days a week. This is a great way to increase awareness for your law firm while capitalizing on this new media format.
Law Promo can act as your internet legal marketing publicist bringing all of these techniques together creating a powerful marketing tool that can significantly enhance your web presence. Call us and find out what Internet Legal Marketing can do for you.
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Workers’ Compensation Subrogation of Administrative Fees and Costs
When a worker covered by workers’ compensation makes a claim against a third party, the workers’ compensation insurance retains the right to subrogate against any recovery from that third party for all benefits paid to or on behalf of a claimant injured at work. When subrogating for more than basic medical and indemnity benefits, the Texas workers’ compensation subrogation statute provides that “the net amount recovered by a claimant in a third‑party action shall be used to reimburse the carrier for benefits, including medical benefits that have been paid for the compensable injury.” TX Labor Code § 417.002.
In fact, all 50 states provide for similar subrogation. However, none of them precisely outlines which payments or costs paid by a compensation carrier constitute “compensation” and can be recovered. The result is industry-wide confusion and an ongoing debate and argument with claimants’ attorneys over what can and can’t be included in a carrier’s lien for recovery purposes.
In addition to medical expenses, death benefits, funeral costs and/or indemnity benefits for lost wages and loss of earning capacity resulting from a compensable injury, workers’ compensation insurance carriers also expend considerable dollars for case management costs, medical bill audit fees, rehabilitation benefits, nurse case worker fees, and other similar fees. They also incur other expenses in conjunction with the handling and adjusting of workers’ compensation claims. Workers’ compensation carriers typically assert, of course, that, they are entitled to reimbursement for such expenditures when it recovers its workers’ compensation lien. Injured workers and their attorneys disagree.